Free shipping over $150 ★★★★★ 4.9 · 200+ Google reviews Click & collect in Williamstown
Williamstown's little treasure box

Gifts that make childhood magic.

A hand-picked world of heirloom toys, plush friends and thoughtful gifts.

Shop best sellers Find a gift
Shopping for someone else's little one?

Find the perfect gift by age.

Tell us who it's for — we'll do the hard part, from newborns to teens.

Open the gift finder
Come and play in Williamstown

Story Time, every Monday.

10:30am, free and all welcome. Visit us in-store or use free click & collect.

Visit us in-store
Free shippingOn orders over $150
Fast dispatchSame-day before 1pm
Click & collectFree pickup in-store
Gift wrappingBeautifully finished
Loved by little ones

Best sellers

The toys and treasures families reach for again and again.

Shop all best sellers
Best seller Cream plush bunny
Jellycat
Bashful Cream Bunny
$39.95
★★★★★ 128
Wooden Wooden rainbow stacking toy
Grimm's
Pastel Rainbow Stacker
$54.95
★★★★★ 96
Ages 3+ Magnetic building tiles
Connetix
Magnetic Tiles · 62pc
$89.95
★★★★★ 214
Gift ready Newborn gift box
Alimrose
Newborn Welcome Gift Box
$69.95
★★★★★ 74
Not sure where to start?

Find the perfect gift

Shopping for someone else's little one? Pick an age — we'll do the hard part.

Baby 0 to 12 months 0–12mBaby Toddler 1 to 2 years 1–2Toddler Preschool 3 to 6 years 3–6Preschool Kids 7 to 10 years 7–10Big kids Teens Teens11+
Or by occasion: Birthday Baby gift Christmas
Just landed

New arrivals

Fresh finds from the brands you love, added every week.

Shop new in
New Baby gift set
Wilson & Frenchy
Organic Layette Set
$59.95
★★★★★ 12
New Building tiles
Connetix
Pastel Ball Run Pack
$119.95
★★★★★ 8
New Plush bunny
Jellycat
Luxe Bunny · Medium
$44.95
★★★★★ 21
New Rainbow stacker
Grimm's
Sunset Arch · Large
$79.95
★★★★★ 5
4.9 out of 5 ★★★★★

Rated by 200+ local families on Google

★★★★★

"The loveliest little shop. I came in for a first-birthday gift and left with the whole afternoon sorted — and the gift wrapping was gorgeous."

S
Sarah M. Google review
★★★★★

"My go-to for every baby shower. Beautiful, well-made toys you can't find in the big shops, and the team always helps me pick something special."

E
Emma T. Google review
★★★★★

"We love the Monday Story Time — my daughter asks to go every week. Genuinely the warmest little toy shop in Williamstown."

J
Jess R. Google review

The brands we're proud to carry

JellycatConnetixSchleichHuxbabyAlimroseBIBSRavensburgerTiger Tribe JellycatConnetixSchleichHuxbabyAlimroseBIBSRavensburgerTiger Tribe
Inside the Enchanted Years toy shop
Story Time, every Monday10:30am · free & all welcome
Come say hello

Visit us in Williamstown

More than a shop — a little wonderland to wander with the kids. Browse in person, grab your click & collect order, or stay for Story Time.

Find usFerguson Street, Williamstown VIC 3016 [confirm address]
Opening hoursMon–Fri 9:30–5 · Sat 10–4 · Sun 10–3 [confirm hours]
Easy parkingFree street parking right outside
Get directions
Join the family

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New arrivals, gift ideas and the occasional treat — plus $10 off your first order over $75.

Concept A · Warm Boutique — design mockup, sample content